Worldzilla Journal

American Civil Association unexpectedly called regulators in the United States to look into the potential partnership between Yahoo and Google in the field of Internet advertising and Internet search, reports BBC. Although the Internet company Yahoo and Google have not yet officially published concrete plans for cooperation, the American civil association fears that their merger will provide Google almost 90 per cent advertising market when searching on the Internet and that would be an addition to the impact of increased access to information Internet users. Fears of American civil associations proved not to be unreal, since the regulator is not likely to approve this type of cooperation between Google and Yahoo. According to media, two American Internet companies now estimates the potential complexity of future partnerships in the field of advertising and search and compare plans with antitrust controllers.

At the shareholders meeting last Thursday, Google’s president of the Supervisory Board Eric Schmidt said that in the event of an agreement with Yahoo, Google will consider the protection of the possible obstacles that could regulators prepare for the protection of the market game. In mid-April, the American business newspaper The Wall Street Journal calling on the anonymous source reported that the American Internet company Yahoo is thinking about the option of transferring advertising of the Internet search on Google after a successful verification of his performance in that area, which both Google and Yahoo refused to comment. The potential partnership with Google would be an integral part of Yahoos proposal for concluding a three-way contract in which Yahoo will partner with Time Warners AOL, who would in exchange take over part of the shares in Yahoo, confirmed last month unnamed source in the WSJ.

Switching services of online advertising and search on the market leader Google, would allow Yahoo to concentrates on his own brand of Internet advertising in which he has stronger position. Potential agreement between two largest Internet search companies could limit the connection with certain groups of search queries, or regions. We remind you that Yahoo turned to the negotiation with Google while trying to find an alternative whit Microsoft offer, the first worth 31 dollar, and after 33 dollars for the share. Experts believe that Google is the biggest winner of the fall of the Yahoos negotiations with Microsoft, which ended last week with the bid of 47.5 billion dollars for the U.S. Internet company after the three month battle for take over. Microsoft has withdrawn a bid for Yahoo of 33 dollars per share because the Board of the Internet company did not want to agree to less than 37 dollars per share, for a total of 53 billion dollars.

In the Management of Microsoft’s were reported last Thursday that the U.S. software manufacturer does not plan to refer a new bid for Yahoo. Big drop in market value of Yahoo shares that happened after the rejection of the offer of the American Microsoft, according to the opinion of experts, could encourage shareholders to express their dissatisfaction though court because after the rejection of the original bid in February, Microsoft’s Internet companies already received seven complaints. Two of the largest shareholders Yahoo Capital Research Management and Legg Mason have already last week expressed dissatisfaction with the leadership of the company that lead to the collapse of negotiations with Microsoft.